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Email Marketing Made Easy

by Doug Henricksen

 

Using Business Leads:

 

There are literally tons of home business lead resources online. However, you must be careful when purchasing leads and make sure you purchase from a reputable lead source. 

Be sure to keep it short and sweet when preparing the e-mail messages that you will be sending to prospects. DON'T go into all kinds of detail, the goal is to get them to click the link that will take them to your website, not to tell them the ins and outs of how great the company is and what we sell... Your website will do that...

 

Below are 5 Lead Sources I highly Recommend:

  1. Key2Net has been my favorite lead source, the leads are extremely inexpensive. I have personally used Key2Net leads with good results.

  2. DigitalAdGear - This is a completely automated system, including the leads.

  3. Oppseekers - I know many successful affiliates who have used Oppseekers leads to build organizations of over 5 thousand people. Many of the testimonials on the Oppseekers page are actually from successful affiliates. You can get thousands of leads for a very affordable price. Click here to learn more.

  4. LeadersClub - Leads from this source are very good and they also provide some valuable training. LeadersClub  leads provide both an email address and phone number that you can be used to email or phone your prospects.

  5. Aweber - Aweber provides you with affordable leads and an email autoresponder system that will send your leads your own series of emails that promote your business. Simple, easy and affordable.


Managing Your Email Marketing Campaigns:

 

Following up is the most important part of your email marketing strategy -- so always go after the same audience at least twice...preferably, up to 15 times!

 

Many times, some of your audience will miss the information the first time around (they could be too busy, or it's just not the right time, etc.). It's been my experience that response doubles with the second notice. In other words, if you got 100 people to join the first time, 100 more will join when you do a follow-up. Just think about what the response is after 10, 15 follow-ups!

 

No one has the time to follow up with prospects via email, especially when you have thousands of prospects. If you don't want to worry about making sure your leads read your emails, I recommend using a professional autoresponder to manage your lists of prospects.

 

Getresponse and Aweber will allow you to manage an unlimited number of email lists and send them messages whenever you want. Many have tried to copy their system, but none have proven as effective. They provide you with:

  • Unlimited auto-responders, follow-ups, messages, lists, broadcasts and email marketing campaigns.

  • Powerful, cost-effective newsletter hosting.

  • Unparalleled email deliverability.

  • Click-through, sales and revenue tracking.

  • Top-notch support and training.

I would also recommend a professional autoresponder to manage your lists of prospects. I recommend MLMPowerMarketing. The MLMPowerMarketing Autoresponder will allow you to manage an unlimited number of email lists and send them messages whenever you want.

 

If you want to succeed with an online business, it's very important that you master Email Marketing...whatever product you are marketing.

 
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